Guaranteed 1% ROI increase in your PPC campaigns!

I will completely guarantee 100% that this tip will work for every person without fail. If you follow this tip, you will instantly increase your ROI 1% across the board on every cent your spend on your PPC campaign. Now that I have got your attention with the cheesy,...

Keyword Assists

One of the new metrics in the PPC universe is the concept of keyword assists. The idea is that the final keyword that actually converts the action you are tracking may have had a trail of non-converting keywords that lead to this action. In other words, the keyword or...

It’s ALL about the segmentation

I got an email from a friend of mine getting into PPC asking me what’s best tip I can give him.  There are so many different directions I could have gone in my answer, but it always come back to segmentation of your campaign.   Segmentation is just another way...