Google Analytics – Good or Evil?

I have long suspected that Google may be using their analytics for more than we know. Ever since watching Matt Cutts pull up every domain a guy at Pubcon had ever registered, live in front of an audience, I have been worried. Call me paranoid, but I just have to...

Cracked the content network!

Things change so fast in the PPC and affiliate world. What’s true one day is not the next. Case in point, my comments on the content network. I wrote somewhere before that I never use it. That was true up until a few weeks ago. I decided to give it another shot...

MSN – WTF?

You are slowly losing me Adcenter. Most things get better with age, Adcenter seems to be getting worse by the day. The interface is pretty much unworkable for any large scale campaigns. Everytime I ask them about it, I keep getting that an update is on the way, but it...

Ad Positioning and the Dead Zone

One of the stats I have been tracking recently is how ad positioning (Slots 1-8) affects overall ROI. An interesting trend that has come out of the data is that there is a definite “dead zone” in positions 3-6. Of course slots 1-2 are going to be great for...

New Yahoo Quality Index Launched

As most people know, the new Yahoo ranking model was launched on Monday. Basically it’s their version of Google quality score, while not quite as opaque as Google. They actually provide some visibility into your quality score by a ranking of 1-5 in the form of blue...