Coupon codes for free clicks

Want to try some 2nd tier PPC services? I’m not going to vouch for any of these places, but I may have tested some of them in the past. At any rate, with free clicks you really can’t go wrong with running a test. Ps. These aren’t affiliate links,...

Rocking the Adwords Placement Network

This may have slipped underneath many people’s radars recently, but you can now bid CPC for Google placements on the content network. Let me repeat that, you can now bid CPC for placements on the content network! To me, this is one of the biggest developments...

Do we really need to use Google

I was talking with a client whose online advertising campaign I have managed for a while. When explaining all the inherent difficulties keeping ads running on Google Adwords (quality score, keywords going inactive, etc) he asked “do we really need to use Google then?”...

Google trick to reveal your Adsense competitors

This one is for all the publishers running Adsense out there. Ever wanted to know who your competitors were in your niche, and the approximate volume they are doing compared to you? Well, that info can be easily found, courtesy of Google itself using Adwords. Here’s...

How to expand a successful offer

So you finally hit on an offer that is converting well, and most importantly: is consistent. You know your average eCPC and feel comfortable letting it run on auto pilot in un-budgeted spend mode. Now what? Expand it of course. The hard part is done, you already have...