Split test everything

Most PPC and affiliate guides recommend split testing. I agree split testing is one of the main keys to success. But the only thing they usually mention is split testing of ads. The truth is almost every aspect of a campaign can and should be split tested to optimize...

Budgeting taxes for self employed

One of the biggest transitions going from a employee to self employment is the tax issue. As a paid worker, taxes are a no brainer. Every paycheck they are automatically taken out and sometimes you even get a refund at the end of the year. What could be easier right?...

Local Adwords Seminars

You probably received the emails from Google about their Adwords seminars. If you are starting out in PPC, I would recommend going to one of these event. Here are the benefits I can see: Its relatively cheap – $250 for a 1 day class You get Adwords credits and...