Super quick and dirty keyword tracking

This is a pretty obvious technique, but it might help some people starting out. Sometimes you want to quickly test out a new niche by direct linking, and don’t want to go through all the trouble of setting up your tracking system, placing pixels etc. But you...

Removing long tail keywords

I get a lot of questions about using long tail keywords. There is a very fine line to walk when using long tail keywords because of 2 opposite forces working in a PPC campaign. 1. Long tail keywords convert very well, when the finally get impressions. 2. If they...