Increasing Facebook ads CTR by 2,166%

We have been putting in a surprising amount of focus into social media ads this year. Clients are requesting it more and more, and I am running my own campaigns. So with all the constant testing, I am finally seeing some consistently good results with social media...

Using demographic and trend research tools

It used to be somewhat hard to find good data for building and optimizing campaigns. Now days, there are so many tools out there it’s almost overwhelming. Some of the best tools are from search engines themselves. I’ve talked about Adcenter Adlabs before, and their...

Big 3 search engine webmaster consoles

It’s always a good idea to have your sites indexed properly by the search engines. It helps with pay per click quality scores and can lead to free organic traffic down the line. Most everyone knows about the Google webmaster console, but Yahoo and MSN also have...