Splitting singular and plural keywords

Small details in pay per click campaigns can make a big difference. When I check out campaigns for people, a common problem I see is combining singular and plural keywords into the same Adgroups. Even though the human sees singulars and plurals as the same words,...

Domain tools to save time and money

Internet marketers buy and manage a lot of domains.  Its just the nature of our business.  It’s not uncommon for us to split test 5-10 domains per campaign and with the number of campaigns we test, the domains can really pile up.  So finding the quick, easy, and...