Yahoo competitor spy feature

With all the pay per click spy tools out there now, even Yahoo is getting into the act. When using the manual campaign builder, they now let you see your competitor’s ads right in your own account.  This feature may have been around for a while, but I usually...

The $16,189 misspelled keyword

I had a reader email me yesterday to ask: “Do misspelled keywords still work?”  The short answer is yes.  I went back to try to quantify just how well they do work, and for one campaign I found a single misspelled keyword had generated $16,189 in just the...