Pre-qualifying your clicks

An important concept you don’t hear much about in pay per click or social media advertising is prequalifying your clicks. That is, discouraging unwanted clicks by giving the potential customer more information about your offer, before they click.  This can help...

Do you know who you are promoting?

Its important to know who your business partners are. This is especially true in affiliate marketing, where you biggest partners are often the merchants that you promote.  But how much do you really know these companies?  Unfortunately, many affiliates I have talked...

Google content network basic strategy

With the social ad networks like Facebook and Myspace getting all the attention these days, its easy to forget about the #1 largest ad network: the Google content network.   With an 80% reach of all Internet users and 140 Billion page views a month, the Google Content...