2nd tier pay per click network consolidation

Last week there were some mergers and buyouts in the second tier PPC network space. Adknowledge was formed in 2003 and has received some pretty good capital funding from Technology Crossover Ventures. They have been buying up all kinds of various networks and platforms lately. Last week the purchased the media division (PPC) of Miva for the bargain price of $11.4 million, which included Miva and Findwhat. They also purchased the Chicago based SearchFeed PPC network. I have done considerable spends with both Miva and Searchfeed in the past.  Hopefully these consolidations will make a very strong second tier PPC network, and expand their reach.

I’ve always been a fan of trying every traffic source out there.  I have had some great success, as well as total failures on second tier networks.  You definitely have to test and track your traffic as always, but there is some good converting traffic to be found.   Another positive point is that every second tier network I have tested will give you free clicks and credits to try their networks.

Here are some current free click deals:

$50 Miva coupon – This is still good after the buyout.  Miva Adcenter accounts will continue to work as normal, so I would grab this credit while you still can.

$50 ASK.com credit  -  Ask has always been a solid performer for certain niches.

7 Search 20% Credit -  Still probably the cheapest traffic out there.  Test as always, but for the right offers this traffic will convert.