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Up to now, I refrained from blogging about the the Page Rank update that had everyone buzzing a couple weeks ago. Most of the stuff I do isn’t really affected by PR. One development truly baffles me though. A single page landing page, that has almost no content on it received a PR 3. I ran the URL through my SEO checking script and it has no backlinks, 0 indexed pages in Google, and 5 indexed pages in Yahoo. That’s it. I’m not even running a Adwords campaign to the domain, only Yahoo, MSN and a few 2nd tier PPC engines. Kind of makes you wonder what they are basing that PR update on! Really strange.
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Well, I am sure once the dust settles Google will quietly adjust things again.
Some people have joked about how the latest updates are totally random. Perhaps it’s true…
I suspect it’s your 2nd tier PPC engines. I’ve seen it before.
Some of these engines are not known to Google and if it’s a clean link, it will pass link juice to your site.
I have to agree with Adrian here. Many second tier engines give out scripts so publishers can set up their own search engines and take a small cut of the paid click. Many of these publishers modify the search scripts and even 301/302 the links generated by the search script.
Check your referral traffic or check your BL profile in site explorer. You might be surprised.
Never thought of the 2nd tier angle. Thanks guys!