By now most people have heard of MSN rebranding their search to Bing. We have been playing around with the search engine, and are actually impressed with the features. The left sidebar with topic categories, related searches and search history is very effective when searching. I also like the pop up text preview of the organic listings. When searching for people, Bing seems to heavily weigh social media results like Twitter accounts in their SERPS.
All this is great, but how can you use Bing to make more money as a marketer? Timing for one thing. Microsoft is throwing $100 million into a media blitz. With this kind of hype, its a great time to take advantage of the increased traffic bump to the new service.
If you are using Adcenter, you are already on Bing. Results from old PPC campaigns are shown automatically on Bing. But you might want to check your Adcenter campaigns and see what this media push is doing to your campaigns. Most of our campaigns are showing increased impressions and clicks.
Positioning has also changed a bit. Some searches we have been testing show as many as 11 paid results on the first page. They also display some highlighted main column listings at the bottom of the 1st results page. That is a first for PPC. With all these positions available, your campaigns could radically change as you ads shift around. Again, its a good time to re-evaluate your current PPC ads to track the results of the Bing launch.
It’s still too early to tell how this will affect the bottom line of revenue, but so far results are promising. What do you think of Bing?
I haven’t used Bing yet, but I do love their commercials. Let me know what type of results you see from the traffic.
I usually see great results. The volume can be spotty though.
Just worked on my first official Bing campaign, I’ll keep you posted.
Just finished building a new campaign today for one of our big clients. Prior to this, I hadn’t used MSN in a couple of years. Everybody always seems to say the same thing about it: highest converting search engine but the traffic level just isn’t there.
My account rep there just told me today not to put the conversion tracking code snippet “right next to the Google conversion tracking code” or it may not work. Go figure.
That’s crazy about the pixel. It shouldn’t matter what the code is “next to”! I’ve never had any trouble with their tracking.
Then were is it recommended to put the bing conversion tracking code if it isn’t ‘next’ to the Google tracking code?
Thanks for your help.
How much does it cost to put my ad on Bing? How do I put my website on here? Thank you Terrie Martin
I haven’t noticed any changes in my campaigns since they launched Bing. I can still hardly get any traffic from them. The little traffic I do get converts well, just not even close to the amount Yahoo and Google provide.
The interface is a bit improved, but its the same issue of not being able to get nearly the traffic levels of the other SEs. CTRs seem slightly lower than the old MSN, maybe due to the additonal ads they now show?
Still Bing not get such hike in search engine, people not getting gain which they spent on money on Bing.
I still like to use google than bing. Hope more development to bing.
I think Bing will do just fine. The only thing Microsoft have to do is figure out a better way to create demand then they will take be a better competitor.
Personally I haven’t seen much increase in traffic since Bing was released.
It would be nice though to see Microsoft get a larger share of the search market, but there is one big problem, Google isn’t broken. So regardless of how much money Microsoft dump into it, it probably won’t help in closing the gap.
i think Bing had a good start, but it need a lot, a lot more work to be a serious competitor for google
I tried MSN Adcenter in the past, but this was about 3 years ago, and I wasn’t too thrilled with the results, so I guess it wouldn’t hurt to try out the new and improved MSN just for kicks, oops… I mean Bing
Till then,
Jean
How can I do any advertising on bing for free, If I can get things to pick up I can then start paying.
I have quit Google and now advertising with MSN. After all, I don’t want to contact support every time my campaign is not running. MSN adcenter is simply great. Hope, soon we will get high volume of traffic and the conversion is always better.
Thanks,