By now most people have heard of MSN rebranding their search to Bing. We have been playing around with the search engine, and are actually impressed with the features. The left sidebar with topic categories, related searches and search history is very effective when searching. I also like the pop up text preview of the organic listings. When searching for people, Bing seems to heavily weigh social media results like Twitter accounts in their SERPS.
All this is great, but how can you use Bing to make more money as a marketer? Timing for one thing. Microsoft is throwing $100 million into a media blitz. With this kind of hype, its a great time to take advantage of the increased traffic bump to the new service.
If you are using Adcenter, you are already on Bing. Results from old PPC campaigns are shown automatically on Bing. But you might want to check your Adcenter campaigns and see what this media push is doing to your campaigns. Most of our campaigns are showing increased impressions and clicks.
Positioning has also changed a bit. Some searches we have been testing show as many as 11 paid results on the first page. They also display some highlighted main column listings at the bottom of the 1st results page. That is a first for PPC. With all these positions available, your campaigns could radically change as you ads shift around. Again, its a good time to re-evaluate your current PPC ads to track the results of the Bing launch.
It’s still too early to tell how this will affect the bottom line of revenue, but so far results are promising. What do you think of Bing?