ASK going contextual

It seems everyone and their brother has a content network now. After MSN’s launch a few weeks ago, now Ask.com is about to join in the context game. Here is what they have to say about it:

“On May 14^th, The Ask Sponsored Listings Team will roll-out an exciting new feature – contextual targeting. With contextual targeting, you can seamlessly extend your pay-per-click search campaigns to sites in our content network.
Reaching over 34 million unique users each month, the ASL content network includes premium content sites such as Match.com, Citysearch, Evite, and Ticketmaster and more. Ads are targeted to publishers’ web pages by matching ad content and keywords to page content so the ads displayed are highly targeted to the reader’s interests.”

It should be interesting to see how these sites convert for affiliates. I’m willing to test anything once. Look for a review in the future from me….

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1 Comment »

Comment by CPA Affiliates

2007-05-04 14:35:21

As you stated anything is worth a try once :)… I have a feeling as like other networks the click costs will have to be low to make it worth while.

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