It’s Friday, I’m in a giving mood, so I’m going to drop a pretty big secret here. I’m sure most successful marketers use this all the time, but this will be new for the newbies. The secret is…. Drumroll please……
Niche Cross Promotion – You can bid on cheap keywords not in your expensive niche, to drive traffic to your niche. What does this mean? Say your PPC niche was totally saturated and all the keywords were too expensive. You need to think of a category of keywords that is not in your niche, but somehow tangentially related to your niche.
An example may help:
Say your niche was fireplaces. So you research all the terms like woodburning fireplaces, gas fireplaces, stone fireplaces etc. But you find out all these terms cost $2.00 to be in the top 8, and you need to pay $.50 to make a profit. Time to look for another niche? Maybe not. Now is the time to come up with a related niche that may have cheaper keywords, yet drive similar traffic. After brainstorming you find that people searching for terms like home remodeling or home refurbishing may be interesting in fireplaces as well. Plus those keywords are competitive at $.50. You have just cross promoted your niche!
It takes a lot of work to do this, but on super saturated and expensive niches, it’s worth it.
Ps. This works really well with ringtones 
[...] Big Secret Friday – Niche Cross Promotion Niche Cross Promotion – You can bid on cheap keywords not in your expensive niche, to drive traffic to your niche. What does this mean? Say your PPC niche was totally saturated and all the keywords were too expensive. … Original post by Chad and software by Review How To [...]
[...] Chad aka “SonicReducer” does a good join explaining how to find keywords in related niches to promote the niche you are playing with. [...]