Do any of the smaller 2nd tier PPC networks still work in 2010?   Yes, but only a select few will actually produce positive ROIs in our testing.  These are the 3 that I am still using to this day for certain campaigns, both network CPA stuff and local.   The traffic volume is lower so these will never be a primary traffic source for a campaign, but if the traffic is good, every little bit helps with the bottom line.

7search

7search traffic converts very well in my experience.  The volume is low, but on a ROI basis, I actually see a better return on 7 search traffic than Google Adwords or even Bing.  Setup is simple and there are no quality score concerns.  Targeting is country based, not down to the city level, so its not suitable for local campaigns.  I’ve had 7 search campaigns running continuously for years now.

Miva

Miva can generate a decent volume of clicks and their network has a large reach.  The interface is good and conversions are solid for some niches.  You can get an account rep that will take care of a lot of the setup for you and even let you do “run of the network” campaigns.

Ask

Ask has almost all the features that Yahoo or Bing have including bulk uploads, conversion tracking, dayparting, and local targeting down to the zip code.   The traffic is relatively cheap and does convert for certain niches.  Geo-targeting is effective and can be used for national or local lead gen campaigns.

That’s about it, those are the only 2nd tier PPC services that I can recommend these days.  If you have others that are currently working well, please let me know!

 Here’s the link

This quick test was designed to compare 4 PPC networks to find the conversion rates. All other variables were kept constant, including keywords, ad copy, and landing pages, and domain. I ran the test for 24 hours on Google, Yahoo, MSN, and 7 Search. Offer is in financial services area.

Results:

I expected MSN to be the conversion leader of the big 3, and with a 11.35% CR they were. The big surprise of the test was 7 Search, with a whopping 17.39% rate. Of course the volume on 7 search was much lower, as you expect with any 2nd tier network. It’s also important to note that these amounts of clicks aren’t enough to be statistically valid, but they are enough to start seeing trends and making decisions about what direction you want to start heading with the campaign. At this click rate, I would probably need to run this test for a week to get >500 clicks for statistical validity. Based on this short test, I would definitely push forward with full scale campaigns on MSN, Yahoo, and 7 search. The Google conversion rate was very close to the break even point.

Are these results what you would expect from those 4 PPC engines?

www.asksettlement.com

Coupon code: CTGN50

• First of all, from our testing experience you usually get a fraction of their estimated clicks. I’m not sure where they are getting their figures, but the estimates are way off.
• The traffic is largely international, even when it says US. If you have any kind of geo tracking on your landing page you will see this. So if your offer is geo-restricted, much of your traffic will be lost or redirected.
• This advertising is contextual, which most affiliate marketers tend to avoid. You can’t apply your known conversions ratios from a search campaign, to a contextual campaign. Search traffic by definition converts more because people are actually searching for your keywords. They have put effort into the search, and are ready to convert. But, people simply browsing a site who happen to see you text ad probably aren’t too motivated to convert your desired action.

Of course, as with everything in affiliate marketing, you should always test it yourself to see what works and what doesn’t. Adrite’s flat rate ads may work for some purposes, like to increase brand awareness. But for the cut-throat world of driving traffic to CPA type offers we have found Adbrite ineffective.

“On May 14^th, The Ask Sponsored Listings Team will roll-out an exciting new feature – contextual targeting. With contextual targeting, you can seamlessly extend your pay-per-click search campaigns to sites in our content network.
Reaching over 34 million unique users each month, the ASL content network includes premium content sites such as Match.com, Citysearch, Evite, and Ticketmaster and more. Ads are targeted to publishers’ web pages by matching ad content and keywords to page content so the ads displayed are highly targeted to the reader’s interests.”

It should be interesting to see how these sites convert for affiliates. I’m willing to test anything once. Look for a review in the future from me….