Adwords landing page pre launch steps

Jason sent me the following question: “I put a lot of work into building a new Adwords campaign and I want to make sure I get good quality scores. Is there anything I need to do to my landing pages before launching the campaign? ” Like I have said before,...

The big Adwords update

  By now I’m sure everyone has read about the coming updates to Adwords. By the way, if you don’t already subscribe to the Adwords blog I highly recommend doing so. You can read the full details of the update there. Apparently these changes will be...

Local Adwords Seminars

You probably received the emails from Google about their Adwords seminars. If you are starting out in PPC, I would recommend going to one of these event. Here are the benefits I can see: Its relatively cheap – $250 for a 1 day class You get Adwords credits and...

Testing new Google Template ads

You may have seen these new ad formats show up in your account recently. They are not in full release yet, but many advertisers are now able to run them after the latest Adwords maintenance last Sunday. These template ads, or rich media ads are for the Google content...

The secret to Adwords success

Everyone is always looking for a secret to doing well with Adwords. The endless campaign options and quality score considerations can be a mystery to newbies and veterans alike. But Adwords success can be summed up in one sentence. Here’s the big secret: give...