The $16,189 misspelled keyword

I had a reader email me yesterday to ask: “Do misspelled keywords still work?”  The short answer is yes.  I went back to try to quantify just how well they do work, and for one campaign I found a single misspelled keyword had generated $16,189 in just the...

Removing long tail keywords

I get a lot of questions about using long tail keywords. There is a very fine line to walk when using long tail keywords because of 2 opposite forces working in a PPC campaign. 1. Long tail keywords convert very well, when the finally get impressions. 2. If they...

Keyword research revisited

Keyword research and tools have changed a lot since I started with affiliate marketing. Tons of new services have popped up – some are good, most are not. My own use of tools has changed completely in the past 2 years. Back then I used Wordtracker and Keyword...

The absolute best RSS feed for Internet Marketers

If you are a stock trader, you watch the market trends all day. If you are a pay per click marketer, you should be keeping up on keyword trends every day too. The keyword marketplace is always changing and new keywords are surging for different reasons. I have posted...