The CPA to CPA arbitrage play

Back in June 07 I wrote a post about how to set up a campaign on Google’s pay per action (PPA) beta network. There wasn’t much interest in the post and the service in general, but I saw this as a huge opportunity. I have been running many PPA campaigns...

Dirt cheap traffic from Google PPA

As CPA affiliates, we often have to absorb the costs for wasted clicks of tons of traffic that we drive to advertisers sites. If fact the majority of traffic that we pay to send to an advertisers site doesn’t not convert for the specific action that we are contracted...