Yahoo competitor spy feature

With all the pay per click spy tools out there now, even Yahoo is getting into the act. When using the manual campaign builder, they now let you see your competitor’s ads right in your own account.  This feature may have been around for a while, but I usually...

Reaction to the Google Yahoo deal

I’m sure everyone has read about the Google/Yahoo ad sharing deal. If not here’s the whole thing in a nutshell: “The agreement will enable Yahoo! to run ads supplied by Google’s AdSense™ for Search and AdSense™ for Content services next to Yahoo!’s...

2.4 billion clicks a month? Sign me up!

I was setting up a campaign on Yahoo the other day and when I got to the bid price section I was presented with this estimate. As much as I would love to get 2.4 billion clicks in a month to this campaign at .11 a click, sadly I think they are just a little bit off in...

Yahoo Quality Index Webinar

If you don’t make it to conferences, there are still ways to learn good info directly from the sources. One way is a “webinar”. Although I really hate that word, they can be very valuable. Yahoo is putting one on Monday 9/17/07 at 11:00 a.m. PDT Even...