Things change so fast in the PPC and affiliate world. What’s true one day is not the next. Case in point, my comments on the content network. I wrote somewhere before that I never use it. That was true up until a few weeks ago. I decided to give it another shot for 1 of my campaigns. To my surprise, I actually started making a profit off of it. I applied super tight adgroups and with targeted keywords, and although my CTR is not great, the clicks I do get are actually converting! I plan to expand the content network testing to some other campaigns now to see if I can get similar results.
If you are thinking of testing out the content network, make sure you create a separate campaign and run only content on it. Don’t just turn on the content network in your search campaign. It will be much easier to track your stats and see exactly what is going on that way.
Good one.
I have applied the same logic to my adwords accounts, separating content and search into different campaigns. This proved to be very useful and allowed me to find the places where getting conversions from the content network was possible and even cost effective
Chad – It only goes to show continuous testing is a must. Would you comment on the types of markets your seeing good conversions?
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