Don’t forget to monitor your landing pages

Keeping on the landing page theme this week, here’s a topic that I am shocked to hear many people not doing. Monitoring your landing pages! There is nothing worse in PPC to affiliate marketing, than sending paid clicks to a dead page. It’s like throwing your money down a dark hole. It’s impractical to try to remember to manually check your pages, and waiting until conversions drop to 0 is not a way to monitor them. So it’s simple, just sign up for website monitoring. There are several free and paid services out there. One I like that is free for up to 100 sites is Monastic, but there are many others out there. I set up my monitors for each page to send an alert to my main email address and my cell phone. I also have my webhosts on speed dial. That way wherever I am at I will know if a landing page has dropped and can get on my host to fix it. I also use at least 2 different services for redundancy.

So if you aren’t pinging ALL of your LPs with one of these services, get on it!

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5 Comments »

Comment by Arun

2007-11-14 12:39:11

You’re absolutely right, Chad. Landing pages need to be up and running all the time and they have to be monitored by an external website monitoring service.

Arun
http://site24×7.com

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Comment by Paul

2007-11-19 02:51:05

Yep. Yesterday in analytics I saw I had like 80 clicks to dead pages. I think it was organic though, because I cut the paid clicks to that subdomain. Either way, it’s money down the drain.

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Pingback by Last minute Valentine’s day prep | CDF Networks - Affiliate Marketing Blog

2008-02-11 07:04:42

[…] Double check your landing pages, and make sure your monitoring is still working. There’s nothing worse than sending a ton of holiday clicks to a dead […]

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Comment by Royal Radande

2008-04-17 21:46:31

I just signed up for Monastic a few days ago. Thanks for the recommendation. Had I know about it earlier, I could’ve been $300 richer.

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Pingback by Monitor Your Landing Pages!

2008-04-17 21:53:48

[…] to my frantic twitter messages and for referring me to Chad from cdfnetworks.com’s “Don’t forget to monitor your landing pages” blog post! Landing […]

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