Keeping on the landing page theme this week, here’s a topic that I am shocked to hear many people not doing. Monitoring your landing pages! There is nothing worse in PPC to affiliate marketing, than sending paid clicks to a dead page. It’s like throwing your money down a dark hole. It’s impractical to try to remember to manually check your pages, and waiting until conversions drop to 0 is not a way to monitor them. So it’s simple, just sign up for website monitoring. There are several free and paid services out there. One I like that is free for up to 100 sites is Monastic, but there are many others out there. I set up my monitors for each page to send an alert to my main email address and my cell phone. I also have my webhosts on speed dial. That way wherever I am at I will know if a landing page has dropped and can get on my host to fix it. I also use at least 2 different services for redundancy.
So if you aren’t pinging ALL of your LPs with one of these services, get on it!
You’re absolutely right, Chad. Landing pages need to be up and running all the time and they have to be monitored by an external website monitoring service.
Arun
http://site24×7.com
Yep. Yesterday in analytics I saw I had like 80 clicks to dead pages. I think it was organic though, because I cut the paid clicks to that subdomain. Either way, it’s money down the drain.
[...] Double check your landing pages, and make sure your monitoring is still working. There’s nothing worse than sending a ton of holiday clicks to a dead [...]
I just signed up for Monastic a few days ago. Thanks for the recommendation. Had I know about it earlier, I could’ve been $300 richer.
[...] to my frantic twitter messages and for referring me to Chad from cdfnetworks.com’s “Don’t forget to monitor your landing pages” blog post! Landing [...]