Comments on: Example of affiliates thinking big - really big. http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./ CDF Networks - Pay Per Click and Affiliate Blog Wed, 07 Jan 2009 12:09:40 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mike http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-10159 Mike Fri, 06 Jun 2008 16:35:59 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-10159 It always amuses me how often affiliates get trapped in the online bubble you described. Remember, the second word in affiliate marketing is...wait for it...MARKETING! In the business world the sky is the limit and while it could take a while to save up for something such as this main stream media blitz, there are several services (Google included) that offer the opportunity for radio or TV advertising for cheap. Your ads will likely not win you any awards at Cannes but if you are targeting the right audience it can be a VERY good investment and your CPA can be much lower than many forms of online advertising. Of course it only makes sense for certain markets. The company used in this example is in an extremely competitive market where PPC is ridiculously overpriced and saturated, as are most other online channels. However they have the pockets to break away from the trash and go on TV which in turn sets them apart and gives them a level of credibility that the host of other credit report affiliates cannot hope to match. It always amuses me how often affiliates get trapped in the online bubble you described.

Remember, the second word in affiliate marketing is…wait for it…MARKETING!

In the business world the sky is the limit and while it could take a while to save up for something such as this main stream media blitz, there are several services (Google included) that offer the opportunity for radio or TV advertising for cheap. Your ads will likely not win you any awards at Cannes but if you are targeting the right audience it can be a VERY good investment and your CPA can be much lower than many forms of online advertising.

Of course it only makes sense for certain markets. The company used in this example is in an extremely competitive market where PPC is ridiculously overpriced and saturated, as are most other online channels. However they have the pockets to break away from the trash and go on TV which in turn sets them apart and gives them a level of credibility that the host of other credit report affiliates cannot hope to match.

]]> By: Kevin http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9902 Kevin Thu, 29 May 2008 19:32:32 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9902 Interesting idea combining TV adds with affiliates but it got me thinking about legal liabilities. Unlike online, TV is more strict with the FTC policing them. But what kind of legal liabilites do we take on as online marketers? Since your a super affiliate what do you do to protect yourself? Do you have a legal team that reviews all your ads and landing pages? Have you ever had issues with the products or services you have promoted. I've always assumed we are fairly safe as marketers since its not our product we are promoting. I thought any blame for a faulty product or service falls on the merchant. I've never consulted a lawyer on this since I'm just a small time affiliate but was wondering how a huge affiliate like yourself researched it and what your lawyer said. *If I ever start making more than a few bucks I will consult with a lawyer, just wanted to see how someone doing tons of volume limits their risk or knows if there is any risk at all. Interesting idea combining TV adds with affiliates but it got me thinking about legal liabilities. Unlike online, TV is more strict with the FTC policing them. But what kind of legal liabilites do we take on as online marketers?

Since your a super affiliate what do you do to protect yourself? Do you have a legal team that reviews all your ads and landing pages? Have you ever had issues with the products or services you have promoted. I’ve always assumed we are fairly safe as marketers since its not our product we are promoting. I thought any blame for a faulty product or service falls on the merchant.

I’ve never consulted a lawyer on this since I’m just a small time affiliate but was wondering how a huge affiliate like yourself researched it and what your lawyer said.

*If I ever start making more than a few bucks I will consult with a lawyer, just wanted to see how someone doing tons of volume limits their risk or knows if there is any risk at all.

]]> By: Marc http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9890 Marc Thu, 29 May 2008 09:40:17 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9890 So instead of looking fly and rollin' phat... My legs are sticking to the vinyl and my posse's getting laughed at! So instead of looking fly and rollin’ phat… My legs are sticking to the vinyl and my posse’s getting laughed at!

]]> By: Chad http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9881 Chad Wed, 28 May 2008 20:53:12 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9881 I met that guy at affiliate summit west. Nice dude and really smart! I met that guy at affiliate summit west. Nice dude and really smart!

]]> By: Chad http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9880 Chad Wed, 28 May 2008 20:51:26 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9880 I agree, you couldn't just scale up to that with a typical affiliate arrangement. But you could have a partnership with the merchant and set something up. It would take a lot of work, and close relationship with the merchant but I think it can be done without owning a product or service. I agree, you couldn’t just scale up to that with a typical affiliate arrangement. But you could have a partnership with the merchant and set something up. It would take a lot of work, and close relationship with the merchant but I think it can be done without owning a product or service.

]]> By: Mike http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9879 Mike Wed, 28 May 2008 20:46:25 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9879 That commercial drives my mother-in-law crazy(er). She hates the old woman in the booth at the crab shack. Me... I'm lovin' that commercial even more now that I know they are a SUPER affiliate. Very Cool. That commercial drives my mother-in-law crazy(er). She hates the old woman in the booth at the crab shack. Me… I’m lovin’ that commercial even more now that I know they are a SUPER affiliate. Very Cool.

]]> By: Jason http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9877 Jason Wed, 28 May 2008 20:36:40 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9877 Good point, although sort of a bad example. Experian can afford to take a hit or merely break even on customer aquisition because of that backend. As an affiliate making under $25 per signup - I don't think it's feasible to scale to that level... Now if you setup your OWN product/service the sky's the limit... Good point, although sort of a bad example.

Experian can afford to take a hit or merely break even on customer aquisition because of that backend.

As an affiliate making under $25 per signup - I don’t think it’s feasible to scale to that level…

Now if you setup your OWN product/service the sky’s the limit…

]]> By: Sucker http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./comment-page-1/#comment-9876 Sucker Wed, 28 May 2008 20:16:11 +0000 http://www.cdfnetworks.com/example-of-affiliates-thinking-big-really-big./#comment-9876 I love those commercials! And yes, a VERY nice job by the affiliate! One of these days I'll have commercials and catchy jingles for my site... I love those commercials! And yes, a VERY nice job by the affiliate!

One of these days I’ll have commercials and catchy jingles for my site…

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