One of the most critical component of any successful Facebook ad campaign is your targeting selections. Most people select either location, age, keyword, or sex targeting when creating their ad. But another targeting technique you might want to test is workplace targeting. It’s easy to skip right over that option, even though it is dead center in the middle of the ad creation page. I only began extensively testing workplace targeting in the last year, and the results have been excellent.
Workplace targeting can work extremely well on Facebook, if done correctly. Why?
- Workplaces and organization can have large numbers of people. Those people may be scattered among various geographic regions and age groups that wouldn’t have been picked up on other targeting methods. The workplace option consolidates them into one easy group.
- People in companies or organizaions often have a similar interests and needs that you can match to certain affiliate products or services. For example tech companies like Microsoft or Cisco would could be targeted for tech offers, because most of the employees are likley to be interested in those offers. While companies like AmEx or Citi could be targeted for financial based offers, and so on.
You could even go through the list of Fortune 500 companies and think of the corporate culture and interests of the employees of each company. Then find offers to match those interests, and create the Facebook ads.
The possibilities are huge. So, next time you are testing a Facebook ad campaign, don’t forget to test out workplace targeting.