A friend pinged me this morning about the new Myspace ad platform beta going live. I’m not sure how long it has been around, but this was the first I had heard of it. As much as I dislike Myspace, its a new possible traffic source so I have to try it out. I headed over to check it out and uploaded a few test campaigns. It is an image ad serving system which essentially allows you to place media buys on Myspace from a self serve interface. You could do the same thing before, but this brings it to the masses and allows you to buy on a PPC basis. Since you are only running images, its a whole different ballgame than normal PPC ads and requires a whole different skillset. But if you are experienced with media buys or image advertising on the Google content network techniques, its the same thing.
First impressions:
- It is a lot like Facebook. The age/location/demographic targeting. The manual review of ads. The bid range estimates.
- They are pretty picky about destination URLs. They seem to have a filter in place for affiliate network jumplinks. I threw a few in to test and they don’t seem to be vaild.
- The minimum bid price is .25? Correct me if I’m wrong, but that is what I was seeing.
- The interface is pretty slick.
- They actually have a contact form.
- Approval times are slow, about 3 hours on my first test. Probably because of high demand.
So have you guys tried it out yet? What do you think?
UPDATE direct from Myspace:
“Ads are reviewed in the order in which they are received. We appreciate your patience during the review process. During the beta test of this advertising platform we will have MySpace SSAP agents approving ads Monday thru Friday, from 10:30 AM to 6:30 PM (Pacific Standard/Daylight Time).”
I was notified about this earlier today as well. I added a few ads this afternoon but they have not been approved yet.
I was excited about it until I saw that there minimum cpc was .25
You can get on MySpace through the Adwords content network and get 0.05 cent clicks so this .25 minimum cpc kind of sucks.
I was also excited about it before I read through the Help section and saw it charges you a minimum of $0.25 per click. So yes it does kind of suck that there mimimum cpc is 0.25 but do you reckon they will reduce the mimimum?
I just started playing with it today also but so far haven’t gotten any ads approved yet (still waiting). I like the interface at first glace but the .25 min bid is high for social network traffic so I’m curious to see what they actually charge and how CTR plays into the equation.
I have the same intital impressions as you. Ive been waiting since 7am this morning to get an ad approved (8 hours ago). It’s still not approved…
Guess I got lucky with only 3 hrs for one of them. I still have several others pending too though.
I just got my first campaign approved on myspace, and so far the traffic has been slow, my epc bid was .33 and i bid .35 so im not sure why, maybe its because its a new platform, either way its still too early to make judgment calls. Lets hope it picks up in the next day or so.
Ya, I have next to no traffic so far. Bidding 1.30
I finally had one ad approved but so far I’m not seeing any impressions. I did bid on the low side of the suggestion bid though.
I wish I knew the offer you were running that is making a profit at 1.30 a click on social traffic!
very little of their ad inventory must be showing self serve ads. i have lots of active ads and nothing getting big impressions. i run xx,xxx clicks/day from other social traffic.
doenst look like i can increase my bids without having the ad(s) go back into the queue or reapproval, either.
Thanks for posting this, I’m surprised they are starting the minimum bid price so low. Especially (as someone suggested) you can pay for them on adwords for cheaper, although I guess the targeting isn’t as great.
Cheers,
Glen
yeah minimum .25 cpc is horse shit
3 hours is fast, I’ve had 2 ads sitting for 8 hours so far.
Likewise - no campaigns approved yet. All still pending. Like an idiot I took the default setting for length of campaign as 1 day, combined with the massive number of available profiles and pageviews to mean I would easily blow through my test budgets.
As it stands, I’m almost to “tomorrow” which means they’ll all be disabled - probably before they’re approved. Of course I don’t want to change the dates before midnight because that means I’ll have to pause, which will put me back at the beginning of the 13 hour queue I’m apparently in.
Not pleased with the launch. Did they honestly not expect all of us to throw these offers in when they mailed us with invitations? Ridiculous.
The invalid URLs aren’t a filter of affiliate networks.. Its probably because you put the URL with the “http://” prefix in there and that’s why it says its invalid… They don’t remove the prefix automatically.. Just remove that and it should go through just fine..
Ya, tried with and without the http:// just to test. It seemed like certain URL would just not work though. Weird.
Doesn’t seem like Canadians can advertise, there is no option to pay if you live in Canada……….
Can you imagine the amount of ringtone ads that people are trying to get in today for all those teenie boppers on myspace.
I haven’t hopped on yet, but plan to in the next few days… Can you geo-target internationally, or is it just U.S. users so far (which is the way it looked from some screen shots I saw somewhere)?
Interesting, I was waiting forever for some new ads to be approved so I emailed them, 20 minutes later approved! Might be a good technique to speed up the process, submit an ad then email them.
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