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I like to track trends. The more info you can know about your campaigns and conversion rates, the better. Certain days have always seemed to have better conversion rates than others so I decided to run the numbers. I took a campaign that has been running for over 10 months and crunched the data to see which days of the week really converted best.
You can see that for this affiliate campaign, Fridays definitely converted best on average. The worst day of the week was Sunday. Keep in mind these numbers are conversion rates, which takes traffic volume out of the equation. What conclusions can be drawn from this? Maybe people are in the best moods on Fridays and want to buy stuff:)
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- Amit: Hey Chad, Congrats! Can you share with us a little more details about this campaign like - What PPC Engine are...
- Link Millionaire: How difficult would it be to do this with a campaign that is direct-linked?
- Chad: I hear you, Google has been a real bastard to me too. Thats why I have had to switch domains…
- Chad: Clicks, impressions, CTR, conversions, and conv rate
- Ken Savage: WHat kind of things do you keep for daily reports? The usual Impressions, clicks, CTR, ad content, CPC?
- Think Like An SOB: I think long term too Chad, except, every time I do that, Google slaps that campaign.
- Kattie: Ads approval makes you wait too long, isn’t it
This is good to know If we knew what niche you were in. Since I’m going to guess Ringtones, it is a helpful bit of information as it is similar to my data.