Future internet marketing trends

Its important in our industry to always be looking forward.  Internet marketing changes so fast that in order to stay on top you need to always have an eye to the next big wave.   There is no way we can predict what will happen, but we can try to look out for emerging trends.  So where do I see the next big trends?  Here are a few that I would keep an eye on:

Localization

It is said that all real estate is local.  I think the same will become the true for Internet Marketing.  I see pay per click, organic search, and social advertising all continue to focus more an more on local results.   Even national offers will be focused on individual local levels.  As competition increases for everything, the more local the results for the particular end user, the better.

Vertical specific networks

I see general affiliate networks being less and less relevant as time goes on, due to their obvious challenges.   On the other hand, vertical specific networks are on the upswing.   These networks are tightly focused on one niche or demographic and therefore able to serve that niche more efficiently and thoroughly.   By focusing on one market segment, you can usually dominate your competitors who have limited knowledge of your niche and these types of networks are proving that.

Mobile space + Pay per call

I am really bullish on this concept.  With the current and projected explosion of commerce in the mobile space, and the recent advances in pay per call tracking and processing, this is going to be huge.   Just imagine the benefits of being able to integrate an affiliate or lead gen offer on a mobile with a pay per call solution (rather than a bulky web based transaction) .  You as the marketer, get the super high conversion rate of a 1 touch action.  The advertiser gets the hugely increased back end conversion from their human sales force.  This is still in the very earliest stages, but I am putting significant resources into this concept.

These are just a few examples, there are many many more.   What trends do you see emerging for Internet Marketing in the future?

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Posted in General, Pay Per Call by cdfnetworks on 10|16|09
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14 Comments »

2009-10-17 05:20:54

[...] Future internet marketing trends Found 7 hours, 8 minutes ago Its important in our industry to always be looking forward Internet marketing changes so fast that in order to stay on top you need to always have an eye to the next big wave There is no way we can predict what will happen but we can try to look out for emerging trends From: http://www.cdfnetworks.com [...]

 
Comment by Sushimaster
2009-10-17 15:55:00

man, I have to google half the stuff you are even talking about these days. sounds cool though

 
Comment by WayneDog
2009-10-17 16:51:00

Yeah I see localization becoming increasingly popular. I know I have been setting up my company to be in position to take advantage of that and it’s one of our top priorities right now.

I personally haven’t given the mobile space too much thought up until now and it’s probably something to explore more especially when you can tie it in to location with geotargeting. Not sure how much of that can be done yet with the majority of mobile users but it’s only a matter of time before that’s going to be common and the opportunity there is huge!!

 
Comment by Jeremy Jennings
2009-10-22 22:05:38

You hit the nail on the head with mobile and pay per call tracking oppurtunities.

 
Comment by J
2009-10-27 16:48:18

wow, this is so 2005. If this info is new to you, then you got into marketing really really late in the game.

 
Comment by Perry
2009-10-27 18:03:53

Can you site examples of “the recent advances in pay per call tracking and processing”?

 
Comment by Gerald J
2009-10-28 06:50:00

Localization make sense as more and more people want to access product & services from their local area. After all you cvan’t donwload a plummer or a birthday cake.

 
Comment by Sytropin
2009-11-01 21:01:23

Yeah with this localization it makes sense for internet marketers to move into their local niches. This way, they can start dominating the search results.

 
Comment by used tires
2009-11-03 03:07:57

I could definitely see more local ads in the future for internet marketing. I too am bullish on mobile phones becoming more and more of an integral part of internet marketing, but to be honest I had not heard of the Pay per call concept, hehe.

Till then,

Jean

 
Comment by Reid Peterson
2009-11-03 23:28:59

I’m going to state the obvious, but you did ask…

I see more and more optimized landing pages with the local service provider overviewing the benefits of their service via online video. Imagine doing a keyword search like “fix back pain” and the organic (or PPC) search result clicked is a squeeze page with a medical doctor talking about what they will do to alleviate your pain or a Chiropractor doing something similar.

That feeds off of localization but specifically targets the searcher with predictably a higher rate of call to action.

 
Comment by cash back cards
2009-12-06 02:27:33

Do you see it as a pay per call or would it be a pay per text? It seems that text is one of the biggest trends I am seeing.

 
Comment by Sticker Printing
2009-12-11 11:48:05

Good information about future internet marketing trends. Many business owners now focus on localization and thanks for pay per call concept.

 
Comment by vektör
2009-12-19 03:33:49

I have to google half the stuff you are even talking about these days. sounds cool though

 
Comment by Ruben@OurBlogLog
2010-01-10 06:16:49

Pay Per Call is a very interesting concept and I cant wait to see it progress.

 
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