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Hot Tip - Non relevant PPC advertising
3 Huge Adwords Editor Timesaving Tips
Create landing pages based on keyword intent
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Its always a good idea to check out your competitors landing pages to see what everyone is doing. The best way to stay current on the trends is to just browse ads in a certain niche. I was checking some of the ads on the first page Google results for the keyword”mortgage” the other day. You’d figure with such a competitive term and high dollar industry, these people would have the absolute best landing page. That is not always the case. Here’s an example of what I would consider 1 bad and 1 good landing page.
The bad:
This page is cluttered, unfocused, and leaves no clear call to action. There are a million links on the page to all the various lending programs, leaving the customer confused as what to do next. Although, it might get customers into the company’s sales funnel, I would assume this is a very low converting page.
click for full size
The good:
This page is very focused, its shows the current rate in large numbers, a big red “get started” button, a quick testimonial quote, even a smiling happy family with a dog. This page has all the factors which should lead to high conversion. A great landing page.
click for full size
So what do your landing pages resemble more? The good or the bad?
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- Dan: Cool blog, some really great advice. Thanks for the tinymassive.com tip, thats a nice looking program. Happy 4th!
- Scott: It’s always good to mix business with pleasure trips.
- Chad: Well, for example if your conversion rate drops below a certain threshold, you may have them contact you to see...
- Matt Larson: Hey Chad, Great post - can you give some concrete examples of what you would need to contact your AM for...
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- Niche Affiliate Marketing: Great points Chad. One of the great things about affiliate marking is that you can leave...
- Chad: Ya, check out this post for more info: http://www.cdfnetworks.com/don t-forget-to-monitor-your-landi ng-pages/
Do you think that the “landing site” in example 1 beats 2 in Quality score and cpc?
Sometimes, it is important to write better creative for your ads and have people actually convert when they reach a landing page. don’t overthink SEO and forget the user experience.
if you get more clicks for good PPC creative, the landing page won’t be as much of a factor in PPC rank.
Nice. It blows my mind to see all the bad landing pages out there still…
While the 2nd landing page is much better than the 1st how do they get a good quality score with barely any content on the page? Do you think they are paying a super high CPC or are they just keyword stuffing the metas, hidden text, or some other tactic?
A company of this size probably has enough good quality score factors on the account level that lessens the negative impact of a minimalist LP.
@ TLA SOB
When the minimum cpc to get on the front page is $XX, I don’t think people even care about $10 minimum bids.
Chad - ping me when you get a chance.
But this is not an affiliate LP is it? WOuld be great to see an example of a good affiliate landing page… like one of a single offer and another one of a comparative offer.
Just asking! hehe
The concepts are the same though affiliate or direct merchant.
I thought Aff LPs were meant to PRE-sell, be more of trustable independent page that recommends products. I get that it still must guide the user on what he has to do, but I thought aff pages should not be blatant sales pages… have I been totally misguided all these months?
Huh, I guess I need to back and re-work my sites… definitly, clear call to action and unclutter site is a must.
Both landing pages have phone numbers. What’s your opinion on that? That’s got to bleed off some conversions to to the phone.
Well for a company doing mortgages a phone call might even be better for actually closing a sale. For most of us running affiliate offers a phone number would be a bad thing.
the more you can push a user thru the better.
It is good marketing to try and constantly improve one’s pages - try using four different with redirection urld and see which pulls the biggest response!
hmmmmm that is true I keep my LP very focus and short - I try to make sure the next click is to the merchant. but sometimes a lot look for information which is why I think the above one may do well but not as focused as the second one. I think its buyers vs info gatherers.
I need to use more happy dogs in my marketing as well as the smiling parents and children. Luckily I took some photos of a cute dog recently that I can use to produce some custom graphics.
Thanks for the tips.
I think I fall under the “bad landing page”. But I always focus on traffic first and forget about conversions. I should use better landing pages!
It good to see your comments on some real world examples. Maybe next you could show us some of your best converting pages
Great post Chad! It’s the first real example of landing page comparisons I’ve come across on an affiliate marketing blog. For a newbie like myself, real world examples are far more powerful than all the theories floating around on the net. I subscribed to your blog solely because of this post. Keep up the great work!
Very Example. Nice Post CDF Network. I am new subscribed to this site, i am gaining my knowledge with very useful info. Need to know more number of landing page analyzing articles and examples? Can any one help me..? Need to execute best landing page to purse more conversion rate for my site?
Rock on CDF…
Great.Yes you have got it right.The landing page has to be dead right otherwise our competitors will steal the show.
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Have to admit my landing pages don’t always look so professional, but indeed they always are focused, with the central action to be performed (i.e. click a certain button) in the middle of the page, highlighted. Nice examples.
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Looks like Landing Pages are an area where most beginner affiliates need a lot of help. Thanks so much for these examples!
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