Google getting into the landing page testing game

Google is now offering it’s new “Website Optimizer” in beta. At first glance this would seem to be a dream tool for affiliate marketers. It’s basically a tool that let’s you A/B test landing pages in a similar way that you can test multiple ads in Adwords. You can set up any number of landing pages with different elements, then get reports on which pages convert better. You can even make changes to your landing pages right from the tool. On the downside, Google gets to insert their tracking code into more of your pages and know even more of your business. I plan on setting up a few tests next week and report back with some results.

You can watch the demo here if you are interested.

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Posted in General, Google, Landing Pages by Chad on 04|22|07
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