Google Keyword Tool Gets Better

Google’s keyword suggestion tool now is able to suggest negative keywords for your campaign.  As most people know using negative keywords is very important to further target your campaigns and reduce the number of non-converting clicks.  The tool works in 2 ways: either by generating negative keywords based on the current keywords in your adgroups, or you can manually enter words and it will generate negatives.  If you haven’t checked this feature out yet, I highly suggest it.