I will completely guarantee 100% that this tip will work for every person without fail. If you follow this tip, you will instantly increase your ROI 1% across the board on every cent your spend on your PPC campaign. Now that I have got your attention with the cheesy, E-book style hype, here’s the tip.
Instead of optimizing your actual campaign, it’s about optimizing how you pay. Instead of paying with a normal credit card, as most people do, sign up for a 1% cash back rewards card. There are many cards that do this, personally I have an American Express Business Rebates card. So for every dollar I spend in my campaigns, I get 1 penny back. This may not sound like a big deal but sometimes PPC margins can be tight and 1% does in fact make a difference.
Consider an average search engine marketer spending 20k per month: that 1% works out to $200 a month, or $2,400 a year.
Every bit helps, and for something this simple it’s a no brainer 
Hmmm good pointer there actually – I’ve seen John Chow mentioning the rebate cards, and meant to see whats around in my neck of the woods. Cheers for the reminder.
LOL!
As I started reading “I will completely guarantee 100% that this tip will work for every person without fail” I thought “here we go…” but it’s actually quite a valid idea!
Amex do the same deal in the UK. I always recommend the same tip to anyone serious about PPC.
[...] profit. Even it were only breaking dead even, I would still be making at least a 1% just off the credit card dollars. Of course we all want the best ROI, but any ROI is good and keeps adding to the bottom line. A [...]