In a previous post I mentioned how keeping your landing pages looking fresh the the visitor can lead to increased conversion rates. Another important way to do that is to update your landing pages around holidays to capture the current holiday “feeling”. That definitely leads to increased performance of your landing page. Basically any change you can make to your landing page to make it look more current and less static helps, and holidays are a great way to take advantage of that. Merchants may have holiday themed landing pages you can redirect to for certain offers. But it’s also important to update your own page even with something as small as a holiday logo. A simple tweak to your logo is easy and cheap and does not require a complete redesign of the page.
Need an example? Google is probably the best known site that uses holiday logos. Here are some of their previous ones:
So spend a few minutes before the upcoming holidays to update your landing page, and watch your bounce rates go down and conversions go up. Just don’t forget to change it back after the holidays or it will have a negative effect.
Another great tip. Its easy to overlook the little things like this but they can make a difference as you say.
Wow. Great tip! Thanks!
Great suggestion! We update our site for holidays like Halloween (one of my personal favorites). I love seeing that on blogs and merchant sites as well. Hope to see some pumpkins and ghosts around the CDFNetworks logo soon!
This can also be applied to our PPC ads. As Chad mentioned, don’t forget to re-activate your regular ads immediately after the holiday.
Happy holidays.
I think you’re right it would help but it could also harm if your visitor doesn’t celebrate the particular holiday. For instance if your promoting JDate I wouldn’t recommend putting a Christmas logo for your landing page. But good tip none the less.