Ok, as promised last week here is the hot tip you won’t find anywhere else. We all know that the whole key to pay per click marketing is choosing the right keywords, and making relevant ads and landing pages based on the keywords. Well, sometimes you can do the exact opposite and have great results. What am I talking about? A little something I call non-relevant PPC advertising.
The play is basically this. You simply bid on keywords that are not remotely related to your niche. The keyword “download ringtones” is too competitive? Bid on “yellow birdhouses”. “Online dating” too saturated? Bid on “bottled water”. What this essentially does is turns the search engine into your own huge media buy network. But instead of paying a CPM model, you still get the benefits of the PPC model. So a ton of people will see your ad, and most will care less. But your ad will relate to a small few of them, even though they weren’t searching for your particular topic at that time. Think banner ads. You are essentially running a 4 line text banner ad on Google but only paying when someone clicks, not for impressions. The possibilities are endless, and the only limits are your imagination in coming up with unrelated search niches.
Am I crazy? Possibly, but I have made a lot of money in the last year with this technique. It certainly won’t replace normal relevant campaigns, but it’s a fun thing to play around with. Especially on hot topic terms that pop up in the news. One word of caution if you try this: Only use a new account set up just for this technique. Your ads will have a terrible quality score and super low CTR, and you wouldn’t want that to affect your serious campaigns in your main accounts. Have fun!
This really works? Don’t your ads get turned off?
I got my account revoked for doing this.
I think I did this a couple years ago for a short time, but with the new quality scores I’d probably get hit with $0.40 click prices at least, if not simply rejected.
It sucks because every so often I come across terms that have 0 bids… but then my quality scores won’t let me show any ads, so it doesn’t make a difference…
Scott and Andy – Thats why I don’t suggest trying on your main accounts. It’s more of a fun thing to play around with on the side.
Sucker – It’s really hard to slip this past Google. Yahoo and MSN work better….
good tip. I have used it in the past and fun to play with but not something you want to be pouring all your time into.
If you are advertising using Adwords are their any quality score issues?
I have not tested this but I am sure that your bid will go up to $10 bucks per click.
Its a pity aandy
someone on digitalpoint forums was suggesting such a technique as well. however he was also saying that there is a part in-between the non-relevant keywords and his conversion that is doing some magic with the non-relevant keywords to convert….hmmm
I actually thought about this little tip myself after watching Fox News (guilty as charge we don’t have CNN in Israel, only fox news
() happening now news issue. There was this french climber dubbed the Human spiderman climbing some building. I thought heck a lot of people are watching this right now and a lot are prolly searching it 
. So I gave it a try and it actually made a nice ROI. But most importantly and I have to stress that out as chad said – if you gonna do this on google, make a separate account and I actually stick to YAHOO/MSN when doing this.
WORD !!!
This will not get you declined it not banned on YAHOO. They call it ‘keyword spamming’ and can get very viscious about it. Like GOOGLE bann all your accounts that have any connection kind of viscious (address, IP, creditcard, email)
So, be careful out there
DK
The Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads. Google Member Id : 69860510
very wise idea. is useful to try.thanx cdfnetworks:)
I have used it in the past and fun to play with but not something you want to be pouring all your time into.
I think I did this a couple years ago for a short time, but with the new quality scores I’d probably get hit with $0.40 click prices at least, if not simply rejected.
I think Google caught on to too many people doing this which is why is they made the quality score.