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The 13 Pay Per Click Network Challenge
Anatomy of a winning PPC to affiliate campaign
Breaking the $1,000 per hour barrier
How to import Adwords campaigns into Yahoo and MSN
Keyword Scrubbing
Google trick to reveal your Adsense competitors
Hot Tip - Non relevant PPC advertising
3 Huge Adwords Editor Timesaving Tips
Create landing pages based on keyword intent
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For about the last 6 months I have been #1 in a very competitive niche at Azoogle. From what my AM tells me, I completely dominate this niche. So how did this happen? Very simple: hard work. You can’t just slap together a campaign in a few hours or days and expect to do really well. You may get lucky for a while, but eventually your earnings will dip. It’s difficult to keep a campaign profitable over the long term. Without giving away my offer, here is how I did it in general terms.
1. Keyword research and structure. Of course a good keyword list is very important. Start with a great tool, and then add every variation you can think of. More important almost than your master list, is how you break your KWs out into groups. Correct adgroup structure is a huge factor in your campaigns success. The more targeted your ad is to your keywords, the better your CTR will be and conversion rate.
2. Make a good landing page, then keep making more and split testing. You just never know what will convert until you test it.
3. Know your seasonal trends for your niche. Everything has seasonal patterns. Even the most non-seasonal product has peaks and valleys than you can exploit.
4. Buy more traffic. Once you have a well converting campaign, try it out on every possible network you can. If you don’t you are leaving money on the table. Don’t believe what you read in forums about PPC networks. Test them for yourself. One of my best converting networks is one that everyone in the forums calls crap. To me it’s gold though.
5. Know your niche. This is the most important tip I can give. Research everything you can about the product and market. Know the demographics of the target customers. Know their age, sex. geographic location, marital status, income level, browsing habits, and what they ate for breakfast this morning. Read the trade journals for the industry. Find out everything you can, because every piece of info you learn will help target your campaign. This is a step that many affiliates skip when just going for the quick buck, but if you really want to do well it’s essential. Think of yourself like a marketing contractor for the publisher’s company. They are paying you to know as much as possible about their consumers so you can better market their product to them.
I think if you work hard enough, you can eventually own any niche you want, even the most competitive ones. It’s just a matter of how hard you want to work.
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- Amit: Hey Chad, Congrats! Can you share with us a little more details about this campaign like - What PPC Engine are...
- Link Millionaire: How difficult would it be to do this with a campaign that is direct-linked?
- Chad: I hear you, Google has been a real bastard to me too. Thats why I have had to switch domains…
- Chad: Clicks, impressions, CTR, conversions, and conv rate
- Ken Savage: WHat kind of things do you keep for daily reports? The usual Impressions, clicks, CTR, ad content, CPC?
- Think Like An SOB: I think long term too Chad, except, every time I do that, Google slaps that campaign.
- Kattie: Ads approval makes you wait too long, isn’t it
I just read your whole entire blog. Keep up the good work. I’m Looking forward to your blogs future.
Darfur
Great Breakdown. The biggest key is constant tweaking modifying and trying. If you try the old set it an forget it…. It will last only for a period you have to constantly tweak it or try a different twist.
How He Dominated a Competitive Niche…
For about the last 6 months I have been #1 in a very competitive niche at Azoogle. Without giving away my offer, here is how I did it…
……
Great Post! Absolutely solid advice. Point #4 is right on, I find most affiliates do Google and nothing else. I advertise on multiple PPC networks, many which convert better than Google.
I agree you that everything had it season so we much catch the right timing to promote the right thing.
John Tan
[…] How I came to dominate a competitive niche- Chad goes over the things that separate the amateurs from the pros. If you have ever scoffed at the idea of split-testing, then you are losing money…guaranteed. […]
Hey Chad,
You said…
How about a post that explains this in a bit more detail. I remember hearing about Kris Jones at Pepperjam pulling off a good one with Ugg boots, but they never mentioned what people should be looking for to “exploit” seasonality.