How to expand a successful offer

So you finally hit on an offer that is converting well, and most importantly: is consistent. You know your average eCPC and feel comfortable letting it run on auto pilot in un-budgeted spend mode. Now what? Expand it of course. The hard part is done, you already have tested and proven ads and landing pages built. So here are a few ways to expand the reach of your success.

1. More Keywords. Keyword research is never something you finish. There will always be more keywords to find for your niche. So keep bumping up the impressions with fresh keywords. You never know what winning keywords you will hit on next.

2. More PPC networks. Don’t just use the big 3. There are many networks out there just waiting to send you more traffic. Check out my latest PPC challenge for ideas.

3. More accounts. This one can be a little tricky and may run into the gray hat side of things. You can sign up for other accounts on the PPC networks that you already use. Some allow it some don’t so use your judgement. One thing you have to be careful about is competing with yourself. Obviously if you are running the same keywords from 2 accounts, you are your own competitor. This can actually be a good or bad thing, depending on how you work it. Create different ads that play off each other, especially if they are going to appear consecutively due to similar bid prices. Make one ad the opposite of the other. This is just another thing that takes tons of testing. But having more ads up there for the same keyword search definitley increases your chance for a click. (I plan on doing a full detailed post about how to compete with yourself later.)

4. Non-PPC traffic. Once you have tapped out every network you can find try other forms of promotion. Media buys are one idea. Many of these networks require a $10k deposit, but if you know your landing page converts it shouldn’t be an issue.

5. Everything else. There are a million other ways to send traffic to your pages. Building pages that rank organically is a huge topic worthy of its own blog. You can also jump on hot trends like Facebook ads or Stumbleupon traffic. The sky is really the limit.

Being able to expand a good offer is one thing that separates the big affiliates from the small timers. So don’t be afraid to ramp that offer up.

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9 Comments »

Comment by Emmanuel Kennick

2007-11-15 18:43:42

Thanks for the tip.

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Comment by Scott

2007-11-16 01:54:28

Interesting ideas. I have never thought of making more accounts on the same ppc.

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Comment by simon

2007-11-16 14:28:21

O really interesting , the 4 point was the carlos lupe’s strategy

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Comment by CPA Affiliates

2007-11-18 15:03:51

the other thing you forgot to list is cross pormotion to audiences with similar appeals. This has worked well at times for me have an offer that is rocking and know the dempgraphic find other things that dempgraphic are looking for a there you go more qaulity traffic.

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Pingback by Rocking the Adwords Placement Network | CDF Networks - Affiliate Marketing Blog

2007-11-27 17:10:13

[…] will hit on something.  Then you can further expand the offer with a keyword targeted campaign or other techniques.  Now you can see why I find this so […]

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Comment by Vijay Teach Me $$

2007-11-28 14:37:19

Now that a golden blueprint to follow.

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Pingback by Expanding an offer with direct advertising | CDF Networks - Affiliate Marketing Blog

2007-12-04 17:56:48

[…] is a follow-up on my expanding a successful offer post. This is a way to move beyond PPC, by purchasing long term ads on websites in your niche. […]

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Comment by chuks ugoji

2008-03-20 11:04:46

That’s some pretty helpful tips you got there.thankssssssss

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Comment by MillionDollarCheck

2008-03-22 21:32:27

interesting. i am thinking of the reverse..doing non-ppc traffic to a landing blog/landing page and then use ppc to bring traffic cos i was told that quality scores are higher for pages with backlinks..

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