I was at a local pub last night with a couple friends and the subject came up of what I do. I was trying to explain the whole PPC to affiliate thing to this guy and I could see his eyes glaze over trying to understand it. Landing pages, ad groups, keywords; all the terms were just confusing him. So I came up with this analogy that related to our current surroundings. Here it is, the PPC marketing/picking up someone in a bar analogy. (keep in mind, I had a pint or two at the time)
- Your keywords get you to the bar. They let you mingle, and circulate around the room. They allow you to see and be seen, where the people are.
Haha exactly what I needed!
Hi Chad,
I dont blame you for the analogy and that two after a pint or two.
I like the light bulb going off and the dude gettting it. I am not sure does the light bulb has to go off or on……
Keep it simple, “internet publishing & advertising.”
Not a bad analogy. Maybe he was just really confused and wanted to change the subject so he pretended to be enlightened.
- David
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Haha… that’s a classic! Very good analogy
[...] you have to put PPC affiliate marketing into terms that the general population can understand. Just like [...]