How to explain PPC marketing to someone in a bar

I was at a local pub last night with a couple friends and the subject came up of what I do. I was trying to explain the whole PPC to affiliate thing to this guy and I could see his eyes glaze over trying to understand it. Landing pages, ad groups, keywords; all the terms were just confusing him. So I came up with this analogy that related to our current surroundings. Here it is, the PPC marketing/picking up someone in a bar analogy. (keep in mind, I had a pint or two at the time)

There are 3 main components, your keywords, your ads, and your landing page.

• Your keywords get you to the bar. They let you mingle, and circulate around the room. They allow you to see and be seen, where the people are.
• Your ads are your pickup line. It’s your introduction. Your chance to make a first impression, and to create an action.
• Your landing page seals the deal. It gets the number. It takes the person home. Whatever you consider a successful pick up.

After hearing this, a light bulb went off and the guy totally got it!

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7 Comments »

Comment by Sucker

2007-10-17 11:57:15

Haha exactly what I needed!

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Comment by Vijay Teach Me $$

2007-10-17 13:00:45

Hi Chad,
I dont blame you for the analogy and that two after a pint or two.
I like the light bulb going off and the dude gettting it. I am not sure does the light bulb has to go off or on……

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Comment by Andrew Johnson

2007-10-17 17:14:48

Keep it simple, “internet publishing & advertising.”

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Comment by david

2007-10-17 20:01:29

Not a bad analogy. Maybe he was just really confused and wanted to change the subject so he pretended to be enlightened.

- David

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Pingback by pay per click » How to explain <b>PPC</b> marketing to someone in a bar

2007-10-18 13:25:22

[…] came across this post - How to explain <b>PPC</b> marketing to someone in a bar - and thought it was worth sharing. I hope you find it interesting too and take the time to read […]

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Comment by Thomas Sinfield

2007-10-18 13:54:27

Haha… that’s a classic! Very good analogy

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Pingback by Your Ad Titles Make Great Pick-Up Lines - Internet Marketing Sucks!

2007-11-13 13:47:25

[…] you have to put PPC affiliate marketing into terms that the general population can understand. Just like […]

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