As you may have noticed in my other posts, I’m a big fan of Pay Per Call. I like running direct network campaigns with it, and using it for local lead gen and private offers. I think we are just scratching the surface of the possibilities for the technology. The ability to track calls like clicks is a real game changer.
Here’s a quick review of some of the benefits:
- On major affiliate networks, average earning per click for web offers is around .65. For Pay Per Call, average earnings >$10
- Average conversion rates for online only campaigns is around 1-3%. Pay Per Call is around 30-50%.
- Higher final sales prices with Pay Per Call
- Better CTR with ads including a phone number
As you can see, Pay per call has some pretty impressive stats going for it, so how can you get started? The easiest way is to just run some of the Pay Per Call offers on the big networks. You usually have to sign up for these programs separately, even if you are already an affiliate of the network. Once approved, you sign up for an individual offer, just like you would a web based offer.
The 3 largest programs are:
There are also a lot of smaller networks out there running Pay Per Call offers. Almost all networks are using the Ring Revenue PPcall platform. (My interview with the CEO of Ring Revenue is here)
What kinds of offers are there?
There is a wide range of offers available. In general they are more established companies running PPcall, because of the higher investment required to get the programs running, and the staff involved in answering calls. The payouts are usually a price range on a sliding scale rather than a single payout. For example the eFax offer on CJ pays from $1-$25 based on call duration and menu options pressed.
Some other examples of good paying offers on CJ are:
Fitorbit(Exercise niche) - Up to $40 per call
Health Insurance Megastore – Up to $30 per call
ADT – Up to $25 per call
Allstate – $12 per call
Direct Pay Per Call
If you want to try Pay per call on your own offer, for a example a Local Lead Gen offer, you need to sign up for a call tracking service directly. There are a lot of them out there, but I use Ifbyphone (discount link). This will allow you to generate a phone number to use with your campaign that can be tracked in Google Analytics, just like clicks.
It’s not hard to give Pay Per Call a try, especially on a major network. Just like any new web skill, there is a learning curve. But if you already know web offers and PPC, it’s an easy transition. If you are frustrated with regular web offers maybe it’s time to give Pay Per Call a shot.