I have always thought Pay Per Call is a potentially game changing technology for our industry.  I am investing a lot of my company’s resources going forward in testing Pay Per Call offers and marketing techniques.  Today I was lucky enough to interview Jason Spievak, the CEO of Ring Revenue.  His company has developed the groundbreaking call tracking platform that is in use on several affiliate networks.

Here is the basic outline of how it works:

I asked Jason many questions about using Pay Per Call, mainly from the perspective of the affiliate marketer.  This is a must listen for anyone looking to get into this emerging field of marketing!   Please click the player below to hear to the full 14 minute interview.

To download the MP3 right-click save as

Also, if you would like to see the slides from their recent Affiliate Summit West presentation you can find them here.

After you listen, feel free to leave a comment about your thoughts on PPcall.  Are you currently testing with it or do you plan in the future?