I got an email from a friend of mine getting into PPC asking me what’s best tip I can give him. There are so many different directions I could have gone in my answer, but it always come back to segmentation of your campaign. Segmentation is just another way of saying “breaking your campaign up into small chunks”. The initial work you do in setting up numerous adgroups with highly targeted keywords and ads will pay off many times in the long run. It’s tempting to just throw everything in 1 campaign to get something running, but laying the ground work is the key to a campaign’s success.
For a real world example, I recently worked with a client to improve their Adwords campaign. They had about 1,000 keywords in 3 adgroups. I examined their keywords list and was able to break out 45 different adgroups from their original 3. I then wrote more targeted ads for each group of keywords. Sure it was a ton of work, but their total average CTR increased by 70% within a week. That’s before even touching the keyword list or match types. Just goes the show the power of good campaign structure.
Thanks for the info Chad. Could you do a blog on match type in adwords? Just a few tips on advantages/disadvantages? Thanks.
Great idea. I’ll definitely hit this soon.
Great suggestion the breaking up of the groups like that. Will implement this one after I build up some cash.
[...] Just some quick updates on my progress to the $5000/mo goal. Recently, a friend of mine told me about the wonders of ad segmentation and how it would improve CTR as well as targeted traffic. For those of you who aren’t aware of what segmentation is, you can either Google it or look at DirectoryVault Chad’s post on the subject here. He doesn’t go into detail, but you’ll get a better grasp on what it’s all about. [...]