Most of us slap a landing page on the receiving end of our PPC traffic, then just let it sit there. Once it’s been tested and tweaked to the optimum level, there really is no incentive to update it. But visitors like to think the page they have landed on is current, even when it’s not. That’s why I use this amazingly simple trick on many of my landing pages. I add a simple javascript date display at the top. Then whenever a user hits the landing page it always show the current date, even though I haven’t touched the page in months. In testing, I have found this actually does increase conversion rates slightly, and every little bit helps.
Here is the code snippet to add to your landing page. Enjoy.
I never really thought that would help a landing page… I’ll have to try it.
Thanks Chad for this post.
I will try it out.
Great tip. I already add some dynamic pieces with PHP here and there to my landing pages, but I will give this a shot. Thanks.
[...] a previous post I mentioned how keeping your landing pages looking fresh the the visitor can lead to increased [...]