Comments on: Media buy testing and results

By: Minimize Your First Online Media Buy Risk - Use PPC | All The Affiliate Marketing Shit That's Fit To Rake

Tue, 05 Aug 2008 04:09:11 +0000

[...] been following closely as some fellow affiliates explore some less mainstream traffic sources, mainly media buys. (Those blogs are [...]

By: Shawn

Shawn — Wed, 26 Mar 2008 20:06:32 +0000

Would you recommend any other similar types of networks besides Casale?

By: Chad

Chad — Wed, 26 Mar 2008 19:04:24 +0000

With all the setup involved I don’t think they like smaller advertisers as you say. But I made it clear going in that I would watch the test closely and if it wasn’t working I would kill it. On the other hand if it did work I budgeted $50k/mo for them, so I think they considered that worthwhile.

By: Shawn

Shawn — Wed, 26 Mar 2008 17:32:32 +0000

I’m really surprised the will let you back out like that and get your money back! Especially if you could negotiate your cost per click. Seems like they would not want to bother with the little affiliates would they? Or are the affiliates like you their target market?

By: Chad

Chad — Wed, 26 Mar 2008 16:07:47 +0000

No, I stopped the campaign before losing too much. You can get a refund on the balance of your deposit.

By: Karolis

Karolis — Wed, 26 Mar 2008 13:37:16 +0000

He doesn’t lost the money, he bought data on what works and what doesn’t

By: Scott

Scott — Wed, 26 Mar 2008 03:25:02 +0000

Holy crap dude, you lost $5,000 in one day???

By: Chad

Chad — Tue, 25 Mar 2008 15:07:52 +0000

I am awaiting a final report which should shed some more light on what happened. It was pretty clear pulling the plug was the right thing to do though, I don’t think it would have gone from 0%, to the 15%-20% I normally see.