Mothers day recap - holiday strategies

Well, I just finished going through the stats from the big Mother’s day holiday weekend and it was a good one. I saw great earnings on several holiday related offers like flowers, gifts, etc. These were fueled by some solid 5 figure daily MSN spends that always lead to super high conversions. It’s always been tough to get good traffic volume with MSN so I was very pleased.

Holidays are always great to boost earnings and go after some low hanging fruit. You have the 2 major factors that help ensure success as an online marketer.

1. Increased traffic surge. Having a know date on the calender provides guaranteed traffic and allows you to plan ahead.

2. Motivated buyers. They have a deadline to provide the sense of urgency to the purchase, which leads to great conversion rates.

So what’s my holiday strategy? Well, I probably put 80% of my time into normal, non-seasonal or non-holiday related offers. These are your bread and butter offers that have solid year round traffic. They may have certain trends that you need to keep up on, but for the most part traffic is pretty even.

The remaining 20% I like to focus on holiday/opportunity offers. The earnings on these days are too strong to ignore, so I definitely recommend chasing holidays. The next holiday coming up is Father’s day, which is a lot less of a shopping holiday than Mother’s day. But there are still some offers to capitalize on the built in demand.

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14 Comments »

Comment by Jason Tibbons

2008-05-12 16:44:45

I had my first $100+ days this weekend so I was happy too!:)

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Comment by Chad

2008-05-13 06:13:29

Congrats man!

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Comment by Juice

2008-05-12 17:50:13

Good news and tips…

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Comment by Nick Mattern

2008-05-12 17:57:46

Excellent post. How far in advance do you plan your holidays? I’m considering planning campaigns through Christmas this year.

How many affiliate companies do you run for holidays? Do you pick the best or do you run a few through each company?

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Comment by Chad

2008-05-13 06:08:24

You can look up trends for various keywords in google trends. Check out some of my previous posts, I’ve explained how to work holidays a lot.

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Comment by WayneDog

2008-05-12 18:44:44

I cleaned up in the weeks leading up to mothers day as well. I’m starting to look forward to these crappy made-up holidays now instead of dreading them.

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Comment by Chad

2008-05-13 06:09:15

Why do you think hallmark made up these holidays to begin with? they wanted the $$

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Comment by mattboy

2008-05-12 22:05:53

how do you manage to spend 5 figures in one day with MSN? No matter how hard i try across a bunch of campaigns, i cant even break 4 figures daily with them.

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Comment by Chad

2008-05-13 06:12:42

It’s taken me a long time to get to that level. I have many campaigns running in the account that hit 10K/day. That’s not every day though, it had a big spike on the holiday weekend.

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Comment by Dave

2008-05-13 13:59:00

Hey Chad,

Just to clarify - you’re saying you have many campaigns in MSN that hit $10k/day at times? Or the sum total of all your MSN campaigns reaches $10,000 adspend on high traffic days?

Thanks,

- Dave

(Comments wont nest below this level)

Comment by Chad

2008-05-13 15:18:59

I have several campaigns in an account, and the account hit 10k/day. I have yet to get a single campaign to that spend level per day on MSN. Yahoo and Adwords are another story though

 

Comment by Dave

2008-05-13 20:19:33

Got it - thanks!

 

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Comment by Tony

2008-05-13 20:56:57

Chad, got a question about holiday keyword research and hope you can help me out.

Let say your holiday offer is xyz. Do you bid on keywords that are holiday related such as mother’s day gift idea, gift for mother and direct the traffic to xyz offer.

Or

Do you bid on keyword related to xyz offer then in the ad copy say something like “get xyz for mother’s day” ?

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Comment by Chad

2008-05-14 02:43:48

I bid on holiday related terms like you say in your examples. Then I bid on products that I know will hit on the holidays also. Like “send flowers”, and don’t even mention the holiday.

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