Comments on: Mothers day recap – holiday strategies

By: Chad

Chad — Wed, 14 May 2008 02:43:48 +0000

I bid on holiday related terms like you say in your examples. Then I bid on products that I know will hit on the holidays also. Like “send flowers”, and don’t even mention the holiday.

By: Tony

Tony — Tue, 13 May 2008 20:56:57 +0000

Chad, got a question about holiday keyword research and hope you can help me out.

Let say your holiday offer is xyz. Do you bid on keywords that are holiday related such as mother’s day gift idea, gift for mother and direct the traffic to xyz offer.

Do you bid on keyword related to xyz offer then in the ad copy say something like “get xyz for mother’s day” ?

By: Dave

Dave — Tue, 13 May 2008 20:19:33 +0000

Got it – thanks!

By: Chad

Chad — Tue, 13 May 2008 15:18:59 +0000

I have several campaigns in an account, and the account hit 10k/day. I have yet to get a single campaign to that spend level per day on MSN. Yahoo and Adwords are another story though

By: Dave

Dave — Tue, 13 May 2008 13:59:00 +0000

Hey Chad,

Just to clarify – you’re saying you have many campaigns in MSN that hit $10k/day at times? Or the sum total of all your MSN campaigns reaches $10,000 adspend on high traffic days?

Thanks,

- Dave

By: Chad

Chad — Tue, 13 May 2008 06:13:29 +0000

Congrats man!

By: Chad

Chad — Tue, 13 May 2008 06:12:42 +0000

It’s taken me a long time to get to that level. I have many campaigns running in the account that hit 10K/day. That’s not every day though, it had a big spike on the holiday weekend.

By: Chad

Chad — Tue, 13 May 2008 06:09:15 +0000

Why do you think hallmark made up these holidays to begin with? they wanted the $$