Adcenter just finished their big spring update. Some much needed changes have been implemented to make the interface easier to work with. Some of the update to the desktop tool are:
- Ability to work with 100,000+ keywords
- Import/export of ads to allow bulk edits
- Update bids at the adgroup level (Finally!)
You can go get the MSN desktop tool here
•Update bids at the adgroup level - this one has been long needed. I am So glad this came thru
Now if MS would only get more people using there engine!
Yes it is good news that MSN has made these updates. With their new bing search engine, traffic on MSN will likely be up.