Ok, so I know I have ranted about MSN Adcenter in the past, but they just seem to keep making things worse. They seem to have the reverse Midas touch (everything they touch turns to crap). Here are my latest gripes:
Lack of alternate text for dynamic keyword insertion over 25 characters. You guys really need to get on the ball and fix this. I don’t want to run 2 ads so one can fail over, or set up ridiculous {param2} fields for each term. Please just fix this issue so we don’t have to take 10x longer than it should to do a simple dynamic keyword insertion.
Capitalizing the display URL. Again, this is something you need to fix in your system. Adding extra parameters doesn’t cut it.
Import/Export. We still need a system to export keywords/adgroups/campaigns. Then we can make our edits an import them back in. You have the import feature on the beta interface, but it pretty pointless without an export feature. All the other PPC services have this ability. Even Looksmart and Ask have it in their interface.
Content Network. When you upgrade advertisers to the content network, don’t turn it on by default. No one is going to run in hybrid mode because we need to track the content network separately than normal search network. Sneaking the content network into people’s campaigns is not going to win you any points. Especially when people who aren’t on the ball about their stats suddenly see their conversions tank and delete their campaigns.
I am trying to be patient MSN, but please listen to your advertisers and work with us here. We are trying to give you our money!
[...] most of us affiliate marketers have been whining about MSN’s adcenter interface and how virtually unworkable it is. They are far behind all the other big 3 PPC engines, and most 2nd tier engines as well in my [...]