You are slowly losing me Adcenter.
Most things get better with age, Adcenter seems to be getting worse by the day. The interface is pretty much unworkable for any large scale campaigns. Everytime I ask them about it, I keep getting that an update is on the way, but it never gets here.
The upload tool is terrible. There HAS to be a way to upload muliple groups for large campaigns. Or better yet a way to upload whole campaigns like nearly every other PPC service has, even 2nd and 3rd tier.
The constant rejected keywords, followed by rejected keyword emails are annoying. It’s to the point now where I don’t even care to go in and see what was rejected. Perhaps if the interface was workable, it might not be so bad. But the thought of having to navigate around in there just isn’t worth it. I am sure they are losing massive amounts of money by having a poor interface/upload system. I know they are from me.
This brings us to yesterday, when I logged in to my account and found $2k in spend for the previous day. Clicks that had a max CPC of .10 were racking up $80 a click. OK, there is clearly a problem that I hope they can resolve. But there needs to be some communication. They could have posted it on their blog, or better yet sent out an email alert. If they no there is a huge system wide problem, communication is key. You’d think a company with the backing of the most profitable company on earth could have the resources to be a little proactive about things like this.
MSN, you need to pull it together quickly!
I had the same problem with clicks costing me more than what I set as the max. I called and the response was “Yes, you are right, we will fix it”. Then I asked “What will keep this from happening again” for which they responded with “Sir, I can’t tell you how to keep this from happening…” So I paused all campaigns and am not sure if I will ever go back.
I am on pause with them too. It seemed so promising, but yet if I can’t actually work with their system what is the point?
Honestly until I read this post I had pretty much forgotten about adcenter.
Funny I had the same experience. I gave up and left adcenter. Terrible service.
Some experience here, 158 dollar clicks. Trying to run a 40k keyword campaign is incredibly painful. Their UI is slow, it takes way too many steps, and the workflow is just plain stupid.
They need some advanced tools/shortcuts so we don’t have to wade through all the screens. I was using the new Panama UI on Yahoo and was very pleased to note that their keyword textarea supports the
kw ** cost ** url
syntax. There you go, saved me a bunch of clicks. Get a clue MSN.
I have been doing some small $.5 campaigns. I didnt feel necessary to jump in with my eyes closed on beta.
So far no interface problems though I have been getting about half my keywords rejected.
Though who knows adcenter might be a jewel in the rough. If everyone is having trouble with it then it might be the best place to get your ads up. for now atleast..
[...] Ok, so I know I have ranted about MSN Adcenter in the past, but they just seem to keep making things worse. They seem to have the reverse Midas touch (everything they touch turns to crap). Here are my latest gripes: [...]