I’ve made no secret on my blog that YSM is my favorite PPC engine. No, it doesn’t have the stellar interface and offline editor that Adwords has, but considering all factors like price, traffic quality, ease of keeping ads online, Yahoo is my favorite. It seems now they are trying to ad cool little Adwords type tools lately, like the new Yahoo Ad Generator.
It works kind of like a keyword permutation tool. You enter a few titles, and short sentences, as well as your display URL, and destination URL. Then the tool generates many variations of your ad automatically and puts them in a pending area for you to view. It will optimize performance of the ads by comparing the ads in this area from your running ads to find the best CTRs in the group.
I like this new tool and the general direction Yahoo seems to be heading with YSM. Give it a shot today, maybe you can raise your CTR and find some new top performing ads.
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