You often hear that direct type in traffic and parked domain traffic converts better than search. But if you don’t own a thousand domains, how can you get exposure to this traffic? Well, many people are surprised to find out this source: the Google content network. Google quietly slipped this one through a while ago. If you are running on the content network, check your placement performance reports, you probably are already getting traffic from parked domains.

If you run a placement report by URL, it shows up as “parked domains”.

There is an excellent explanation of how to run these reports if you haven’t run one.

You can also turn off parked domain traffic using Google’s “site and category excludion tool”, under the “page types” tab. But, why would you want to turn it off? I have found this traffic does convert like crazy!