Well another V-day is in the books, and it definitely lived up to the yearly trend in the chart above. It’s nice to have been running some campaigns long enough now to have historical data from last year to compare against. Sorry, I’m not going to be doing any more earnings screenshots this year, like I did in 2007. But suffice to say, it was a good day.
Here are some conversion stats for the main offers I was running over 6 networks on Valentine’s day.
Big 3: 86% of traffic
|
Network |
Ave. CR |
| MSN |
12.1% |
| Yahoo |
9.3% |
|
7.2% |
2nd Tier: 14% of traffic
|
Network |
Ave. CR |
| 7 Search |
11.5% |
| Looksmart |
10.8% |
| Miva |
7.4% |
I was pretty happy with the overall conversion rates. The best part was my eCPCs this year. I was able to beat the average network eCPC for my main offer by 143.4%. How’d I do that? No big secret, just by using the techniques described before on this blog with super targeted campaigns, tight adgroups, and hyper relevant landing pages.
Now that the rush is over, it’s time to focus on more long term, non-seasonal campaigns and offers. And catch up on some well deserved sleep.
Hey Chad – that looks like a very successful Valentines day. Well done.
Chad,
Those look like some pretty impressive numbers. Congratulations on the Valentine’s Day success.
Jonathan
Nice stats, just curious though about the screenshots comment. Do you have something against doing them?
Scott- My accountant/lawyers advised me it’s not a great idea to post your earnings on the internet. So I am following their advice from now on, and not doing any more revenue screenshots.
…impressive, the figure thanks to valentine.
Chad,
Great blog keep up the good work. By the way I would have never found you if I was not reading some comments on shoemoney’s blog…