Comments on: PPC network conversion case study

By: Jeff

Jeff — Mon, 23 Nov 2009 07:41:07 +0000

The problem I’ve found with Yahoo is that 80% of my clicks come from these parked domains which never convert. I’m talking about Yahoo Search, not content. I’ve had to get yahoo to refund a majority of my clicks because of this issue, which has prevented me from gathering any accurate data using Yahoo (unfortunately).

I hear of a lot of people having success with Yahoo, but I seem to be the only one having this issue. I currently have 400+ domains on my block list and this list grows daily….what is causing this? Is my account screwed up or something?

By: Sytropin

Sytropin — Sun, 01 Nov 2009 21:05:37 +0000

I think the case is a bit different when talking about organic traffic. Bing converts first, followed by Yahoo and Google. So even though your site may not be getting immense traffic from Bing, it is worth to optimize for top positions.

By: ATV Auction

ATV Auction — Mon, 05 Oct 2009 18:58:46 +0000

I have also usually had better success converting Bing/MSN & Yahoo traffic. Google obviously is going to give the most traffic, but the other search engines usually have better converting traffic. Of course this will vary slightly for different industries.

By: Idiot Proof Diet

Idiot Proof Diet — Sat, 03 Oct 2009 18:10:10 +0000

As per my observation, Google gives you the necessary exposure and its is good in respect to the SEO, however getting a step further to the clicks that converts you must look up for Yahoo and Bing.

Your graphs also states the same thing.

By: darknight

darknight — Sat, 03 Oct 2009 06:28:34 +0000

Ahhhhh DAMN !!! you just let the best kept secret out of the bag after the last bad GOOGLE SLAP!!!
Next you will be telling them how PPV is kicking as and you can direct link and make 4-5 figures a day… oh, cr*p… did I say that out loud ???

By: Jonathan Volk

Jonathan Volk — Fri, 02 Oct 2009 17:57:05 +0000

Another really great article! Great points.

By: diorex

diorex — Fri, 02 Oct 2009 02:42:41 +0000

Google by a mile, but as you might guess, the volume there has allowed this testing nut to optimize a lot better.

By: groneg

groneg — Thu, 01 Oct 2009 22:26:45 +0000

Word up on those results. Same results here. Also, you can put up a poo lander thru YSM/Adcenter and test things out quickly without having to ramp up with a decent site & SEO to deal with QS.

I’d be curious to see how the Google Content Network would stack up against the 3 in your experiment (I’m assuming all 3 traffic sources are Search Only). I’d venture to say that it would do better than G-search and Yahoo…