We are coming into the busiest and what I consider the best time of the year for affiliate marketing. February and March have always been the highest revenue months for me, with December being a close second. If you have been thinking about trying some campaigns, now is the time to get to work.
Why is this such a busy time of year?
Valentines day. This is the mother of all online holidays. There are so many offers that relate to Valentines day, its just a matter of picking one and getting started. The whole month of February is good, but buyers really get into a frenzy as the big day nears. If you don’t already have your V-day campaigns in place don’t wait another day – your competition is already optimizing.
Income taxes season. People start getting their w-2s and February is a huge month for tax related offers. These offers are always strong converting this time of year, and even though there is lots of competition you can always get a piece of the pie. Throughout tax season people are also getting refund check that they are eager to spend online, which is nice for other offers.
School is in full swing. All the popular offers do well when students and colleges are in session. Most of the college crowd offers including ringtones/dating/scholarship offers do great this time of the year. I don’t run any of these personally, but the network reports show high volume in Jan-March.
Super Bowl. (go Cards!) The Super Bowl is a big online event as well as on TV. Try to capitalize on an offer of a company that has a TV commercial during the Super Bowl. I have had great success in past years doing this.
The bottom line is, this is one of the best time of the year to ramp up your campaigns and get to work!
very well put
People defiantly spend a lot of money during this time due to all the reasons that you have mentioned above. If you are an affiliate marketer, you should be trying to gear your campaigns toward all the up and coming holidays
Hello Chad! I would like to try V-day campaigns, but Google has banned all my landing pages for copypasted content. What should I do now?(
@Andre: Nothing else you can do. I suggest you buy a new domain and make sure no copy-pasted content again. It is better if you can create new Adwords account.
It is indeed prime time season with all the big bonus structure some companies offering to marketers.
While I like to think every month is a good time to be an affiliate marketer, the upcoming holidays/seasonal trends are great for numbers.
@Andre DM me at MLDina on Twitter, or dina(at)marketleverage(dot)com. What was the situation with your content?
Go cards!
Chad, can you share any suggestions what tends to perform well for these seriously saturated “niches”? Direct linking? Review sites? Long-form sales letters?
It would be great to see a seasonal case study that had screenshots, etc. for a campaign that you no longer run but had success with.
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You are right all the forthcoming holidays are just treasure for online marketers. Everyone should not miss his chance to earn lots of money.
yeah. let’s take advantage from frenzy super bowl!